Plain Vanilla Doesn’t Sell
Jul 18
Over the years I have watched my share of reality television shows: Survivor, American Idol, The Mole, America’s Got Talent, So You Think You Can Dance, The Voice, Top Chef, and several others.
These shows have at least one host, and in recent weeks, I started thinking of the impact this person has on my personal interest in the show.
A few people are great hosts. They have charisma, personality and they are interesting to watch and listen to. Ryan Seacrest, Jeff Probst, and Cat Deeley top this list.
On the other hand, there are people who are simply dull and boring: Carson Daley and Brooke Burke are two that immediately come to mind.
All of these hosts rely on scripts but their delivery of those lines makes a difference.
Here’s how this concept applies to you…
Delivery of your solution in a plain vanilla tone is seldom enough to make your prospect sit up and take notice.
You can have the greatest product in the world but if your sales presentation is dull and boring, you will miss out on valuable sales opportunities.
You need to be compelling.
You need to make a statement.
You need to stand out from everyone else pitching the same or similar product, service, or solution.
You don’t have to be good looking or possess a radio announcer’s voice. You just need to be interesting.
What can you do to stand out and avoid being a vanilla-type salesperson?
Could your team benefit from some sales presentation skills training? I might be able to help. Feel free to call me at 905-633-7750 or email me.
Great post Kelley! In the words of the great internet marketing Guru Gary Vaynerchuk, you need to care! If you care, and can show the value to the customer during the presentation, they should take notice. If you engage them as well, and just do not speak to them, that never hurts either. If the sales rep is comfortable adding a bit of humour in to their presentation too, after assessing their audience, I like that as well.