In today’s quick-fix, get-rich-quick world, many people are looking for the magic answer that will help them achieve their sales goals and targets.
Sales gurus make claims that their books, audio programs, workshops, and boot camps will magically cure all of your sales woes and problems and that you can achieve the same success they have.
It’s all BS.
There is no magic potion.
That doesn’t mean that these sales experts are blowing smoke up your butt.
It just means that there isn’t an easy cure.
As a sales trainer, I have invested the last 16 years helping sales people improve their results. I have conducted hundreds of sales training workshops, delivered keynote presentations and written countless articles and blog posts.
However, I know from personal experience that there is no magic potion or quick-fix to achieving outstanding sales results.
To become a top performer you need to work hard.
I know that some people will disagree with me and say that you have to work smarter.
I say bulls—.
Yeah, I believe you need to work smart.
- You can’t chase low-value leads.
- You can’t waste time following up with people who have little or no desire to buy from you.
- You can’t spend hours making cold call after cold call to prospects who have no need for your product.
But, simply working smarter isn’t enough.
You need to work hard.
This means you need to…
- Develop, refine and retune your approach.
- Find ways to stand out from your competition.
- Do the right research.
- Practice applying new concepts until they become comfortable and product the desired results.
This last point is the most challenging one.
You see, most sales people will try a new concept one or two times. However, that concept seldom generates great results…at least not right away.
It takes time to master something new.
Here’s a different perspective…
Have you ever tried learning a new sport or hobby? Did you master it immediately?
A couple of weeks I wrote a post about becoming a freakishly great sales person. In that post I highlighted a guy who is in the Guinness Book of World Records for being the fastest guitar player. He owes his record to the fact that he practiced as much as 16 hours a day.
Nothing trumps hard work and dedication.
If you want to achieve a great career in sales you need to work at it.